NUS Asia-Pacific Executive MBA

EMBA Course Curriculum


The NUS Asia-Pacific Executive MBA provides the right managerial tools to make the right business decisions.

Jocelyn Chng | Singaporean
Managing Director
Sin Hwa Dee Foodstuff Industries Pte Ltd
JR Foodstuff Industries Pte Ltd

The Asia-Pacific Executive MBA curriculum consists of 14 modules, spread over a 15-month period, conducted over 6 intensive 2-week residential segments. The modules offered are as follows:


Be an effective leader. Understand the challenges of leading and changing organisations.

Leading individuals, groups, and organisations effectively is key to managerial excellence. The objective of the module is to help you manage individuals and groups for high performance by increasing your understanding of individual and interpersonal behaviour. It provides you with conceptual knowledge on group dynamics and helps you understand the challenges of leading and changing organisations.

Corporate Strategy

Make the right move at the right time. Be equipped with tools of strategic analysis.

The module focuses on the concept of strategy, and examines how firms achieve, sustain, and renew competitive advantage, and what roles managers play in this process. The course covers the basic frameworks and tools of strategic analysis, which lay the foundations of strategic thinking and which have been shaped by the dominant strategy theories developed over the last two decades. 

Business Analytics for Decision Makers

Take advantage of available company data to come up with better, sounder business decisions!

Analytics is the art and science of looking into data to learn about what worked in the past, to improve the present, and to plan the future. This module will educate participants on the value of carrying out, implementing, and promoting analytics at the workplace. Competency will be developed in prescriptive analytics such as decision trees, optimization models, regression models, and time-series models.

Managerial Economics

Can your business idea succeed?

This course exposes students to a rigorous foundation in theoretical and behavioural microeconomics, game theory, and industrial organization with their applications, its main objective being to develop one’s capacity to analyse economic environments in which business entities operate, and understand how optimal managerial decisions can vary under different constraints that each economic environment places on a manager’s pursuit of his goals. 

Strategic Marketing and Brand Management

Outshine your competition, put your brand on the high ground.

To encourage strategic thinking about customers, brands and markets, this module integrates theory and practice from the core disciplines of marketing strategy, cross-cultural consumer behaviour and branding. The approach to learning is experiential and driven by in-depth case studies and examples from Asia and globally as well as student generated projects. This module is conducted in Singapore and overseas to enhance appreciation of marketing dynamics and execution challenges in economies at different stages of development.


Know the language of business – the numbers speak for themselves.

The module aims to equip students with the key concepts and understanding in financial and managerial accounting, and the ability to use these accounting concepts for sound decision making.

Power, Politics, and Influence

Manage with power to advance organizational goals and achieve individual success.

The course will introduce participants to the importance of power and politics in getting things done in the workplace. Many managers who get promoted for excellent performance often are less effective in their roles as leaders. This is because they often assume that good performance speaks for itself. The module will examine the importance of going beyond mere performance to be an effective leader. Recognize the importance of power in achieving organizational objectives, shed the negative tag associated with politics and use it as a force for positive change, develop a toolkit of psychological principles of influence.

Strategic Operations Management

Ensure that your organization can accomplish its goals and achieve unique competitive advantages to attract and keep customers.

This module introduces participants to the functional areas of strategic operations and logistics management. It will cover topics such as operations planning and control, quality excellence, Japanese operations systems, theory of constraints, operations research-based tools, operations strategy and design, supply chain risk management, distribution and transportation, supply chain resilience, outsourcing, logistics performance and planning, supply chain sustainability, ASEAN logistics, and third-party logistics. Participants will be exposed to some of the current thinking and developments in these related areas.

Management of Technology and Innovation

Gain first mover's advantage by being a pioneer in new technology.

This module aims to help participants, despite their diverse backgrounds, better understand the innovation management challenge and the entrepreneurial mind-set and change-maker skill-set to make innovation happen. The course will be structured around three themes: (a) understanding innovation opportunities, threats, and risks; (b) formulating technological and business innovation strategies; and (c) managing the innovation process.

Services Management

Improve service quality and gain competitive advantage. 

Creating and marketing value in today’s increasingly service- and knowledge-based economies require an understanding of the powerful design and packaging of ‘intangible’ benefits and products, high-quality service operations and customer information management processes, motivated and competent front-line employees, a loyal and profitable customer base, and the development and implementation of a coherent service strategy to transform these assets into improved business performance. Appreciate and understand the unique challenges inherent in marketing, managing, and delivering service excellence at a profit, develop an understanding of the ‘state of the art’ of service management thinking, and promote a customer service-oriented mind-set.

Scenario Planning

Take a different perspective.

Strategic thinking is about proactively visualizing your organization’s plausible futures in addition to coping with its present exigencies. Whether you work for a subsidiary of an MNC, a government-linked corporation, a non-profit organization, or a local SME; as a leader, you need to think, strategize, and prepare for the future. This thinking process will sensitize you to the importance of prioritizing corporate direction while at the same time assessing its competitiveness against uncertain and complex environments. The intent of this module is to help you increase your capacity for divergent creative and strategic thinking.

Legal Issues In Business

Navigate the ABCs of contracts and obligations.

The module imparts an understanding of how legal considerations and implications affect the conduct of business across national boundaries. It gives essential exposure to commercial contracts and international sales as the agreed basis of doing business and the vehicle for business planning and dispute resolution, the applicable law and forum for cross-border disputes and the most expedient and cost effective ways of resolving them. Intellectual property, international trade, competition law and market regulations are also included.

Macroeconomics & International Finance

Know your economy.

This module introduces the analytical tools of macroeconomics and international finance and applies them extensively to real life case studies, with emphasis on Asia. The course begins with the analysis of business cycle dynamics (how output, employment, interest rate and price are determined) and the role of stabilisation policy. It then moves on to the open economy with trade and capital flows. Key issues covered here include the determination of exchange rate, how currency risk can be hedged, how economic "shocks" are transmitted internationally and what policy can achieve in response.

Managing Business for Sustainability

A sustainable business is good business.

Consider the ways in which management for sustainability requires blending concepts from finance, accounting, strategic planning, competitive strategy, leadership, personnel management, corporate governance, government relations, stakeholder management, decision analysis, and operations – virtually every aspect of your studies in the Programme! This module will take you through a series of topics that will help you examine how firms, and the markets on which they depend, are affected by considerations related to global, national, and corporate sustainability. 

Corporate Finance

Explore the ways in which finance is linked to the governance of organizations.

Understand the ways in which firms can create value for their shareholders by applying appropriate financial strategies. This module will provide a strong conceptual foundation for finance. Finance theory will be used to solve practical problems faced by financial managers using a series of examples and cases. Topics include discounted cash flow models, risk and return, valuation of stocks and projects, payout policy, and capital structure.


Understand how entrepreneurship is a key driver of our economy. 

The road to entrepreneurial success is long, winding and strewn with pitfalls, obstacles and blind turns. The risks of starting a new business are high, as illustrated by the high failure rates for new ventures. However, as is always the case, the rewards are commensurate with the risk: in addition to the psychic rewards of starting a business, witness the dominance of entrepreneurs in the Forbes 400 list. The course will help students understand the process, challenges, risks and rewards of starting up a new business; equip them with the tools required to start their own business; and improve their chances of successfully starting their own business.

Corporate Governance

Keep your organization in check with corporate governance.

In view of the globalization of markets, capital, technology, products, and talent, clear views on how corporations are and should be governed and which principles are to guide such governance become very important for executives as well as those shaping public policy. Corporate governance has been found to be a critical determinant in the performance of business firms. The objective of this course is to provide a solid understanding of corporate governance from an international perspective – with focus on Asia – drawing from insights of academia, regulators, and practitioners.

Business Strategy Simulation

Experience running a virtual organization.

This strategic marketing programme combines theory with practice, linking the classroom with the fast moving consumer goods  (FMCG) workplace. It employs Destiny©, a business simulator that mirrors the buying behaviour of FMCG decision makers, to give participants the unique experience of running a virtual organization. Taught in an application-oriented fashion, the simulation, spanning the length of the course, is interspersed with lectures, class discussions and case studies. It trains participants to make better use of market knowledge and financial data for day-to-day business decisions. Furthermore, in the context of supplier-retailer relationships, Destiny helps participants refine their negotiation skills, and affords the opportunity to develop strategic partnerships with trading partners.

Leadership: Exploration, Assessment and Development (LEAD)

Know thyself.

Self-awareness helps us understand why we do things the way we do. It also helps us understand the people around us -- how they perceive us, our attitudes, and our behaviors, and why they react to us the way they do. Hence, self-awareness is key to breaking routines and learning new ways of dealing with the challenges we encounter. This module is designed for you to gain self-awareness and to prepare you for the learning and development trajectory you are about to start. The module will achieve this objective in two ways: first, provide you with key insights into who you are as a person and a leader; and second, provide you with feedback from experts and insights on how you could optimize your effectiveness as a leader.


National University of Singapore
NUS Business School
Asia-Pacific Executive MBA (English)
Mochtar Riady Building Level 4
15 Kent Ridge Drive
Singapore 119245

Phone: +65 6516 7800
Fax: +65 6775 9097



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